Portfolio
BONJUS: Trailblazing Lebanese FMCG Company
BONJUS, the Lebanese Fruit Juice Company, is a trailblazer in the FMCG sector, recognized for its premium products and prominent brand identity in Lebanon. The company was established in the 1960s and quickly became a leading producer of an extensive range of fruit juices. In the late 1960s, BONJUS diversified its offerings by introducing ice cream, followed by a dairy line in the 1970s.
Transforming Taste, Packaging, and Branding
In 2016, BONJUS Dairy underwent a significant transformation, from taste and packaging to branding, to create a new and improved identity. BONJUS is a brand that evokes a sense of emotional nostalgia, especially for its delectable ice cream offerings that include sticks, cones, tubs, sandwiches, and family packs. The brand's wide range of sorbets and diet selections ensure versatility and a fun experience for all customers.
Pure Fresh Milk, Uncompromising Quality
The dairy line is crafted from 100% pure, fresh milk, without additives or preservatives. The company prioritizes customer satisfaction, and their unwavering commitment to innovation and quality has been the driving force behind their success. BONJUS adheres to strict quality control standards, from collecting milk to delivering hygienically processed, nutritious products to customers.
